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Explanation for terms used in beauty industry.

Activated Charcoal

Activated charcoal can be found in numerous cosmetic products, because it has a lot of positive effects. It helps to remove excess sebum, acne, impurities, and toxins from the skin, which is why it is a common ingredient in skincare routine (facial cleansers or facial masks). Shampoos can also contain activated charcoal, because it deeply cleanses the scalp and eliminates product residues from the hair. It is known that activated charcoal can whiten teeth and is used in oral hygiene products. 


The term "alcohol-free," which is often seen on cosmetic products, does not actually indicate the complete absence of alcohol from the product. This phrase means that the product does not contain ethyl alcohol (also known as drying alcohol), but it may contain other types such as cetyl, stearyl, and lanolin alcohols. These labels on products suggest that they are suitable for use on dry and sensitive skin.


Allantoin, a somewhat neglected cosmetic ingredient, is extremely valuable for skin care. It has soothing properties, reduces irritation and redness, hydrates, and softens the skin. It is particularly suitable for the care of dry and sensitive facial skin.

It is most commonly obtained naturally as an extract from the medicinal plant comfrey, but it can also be extracted from chamomile, wheat germ, and beetroot. Additionally, it can be obtained chemically from urea and glycolic acid.

Aloe Vera

Aloe Vera is an extremely medicinal plant whose nutritious properties have been used for centuries for both care and healing. Due to its specific appearance, many classify it as a cactus, but it belongs to the lily family. It naturally grows in areas with a warm and dry climate. The most used part of the plant is the gel, which is located under the rough and thick peel of its leaves, which many call the "elixir of life". The gel is rich in vitamins A, C, and E which are natural antioxidants that slow down skin ageing and the formation of wrinkles. It also contains B complex vitamins (mostly B12 and folic acid) important for skin health. The enzymes it possesses reduce inflammatory processes, and minerals (selenium, magnesium, calcium, potassium, sodium, zinc, and chromium) have a beneficial effect on dry skin.

Aloe Vera has a significant amount of sugars, monosaccharides, and polysaccharides that nourish the skin, while salicylic acid reduces the appearance of acne, spots, and excess sebum. It provides the skin with the necessary moisture.

Alpha Hydroxy Acids (AHA)

One of the most popular groups of acids used for cosmetic purposes are alpha hydroxy acids, commonly known as AHA acids. They are often referred to as fruit acids, as they are most commonly derived from fruits. The most well-known types of AHA acids are: glycolic, lactic, malic, citric, tartaric, and mandelic (almond) acid.

Learn more about AHA acids in our article "Why now is the right time for AHA acids".


Antiperspirant is a type of deodorant that effectively blocks perspiration and neutralizes unpleasant odors. This personal hygiene product is available in the form of spray and roll-on and is very easy to use. It is typically applied under the armpits, but can also be used on other parts of the body (such as the feet) to prevent the occurrence of unwanted, unpleasant odors.

Unlike regular deodorants, which are designed only to refresh and neutralize odors, antiperspirants contain certain aluminum derivatives in smaller quantities, which effectively prevent sweating and thus reduce the occurrence of unwanted odors. This effect can last up to 72 hours after applying the product to the skin. Like most deodorants, antiperspirants contain perfumes and leave a refreshing scent. Depending on the type of perfume, there are antiperspirants for men, women, and unisex options.

These products are primarily recommended for individuals who are prone to excessive sweating, as well as those who engage in physical and sports activities.

Anti-age Cream

Anti-age cosmetics is a general term for products used to reduce the visibility of existing wrinkles and fine lines on the face, as well as prevent the formation of new ones. Anti-age face creams have the ability to smooth and tighten the skin, thanks to nourishing ingredients that make the skin elastic, firm, and "youthful". They are enriched with moisturizing ingredients such as collagen, coenzyme Q10, hyaluronic acid, retinol, niacinamide, peptides, etc.

Although it is common for anti-age creams to be used for regular skin care treatments in older age, their application is recommended as early as in one's thirties.

Anti-wrinkle Cream

Anti-wrinkle is a common name for creams used for the care of the skin around the eyes. These creams are enriched with a higher concentration of moisturizing and so-called anti-age ingredients compared to regular face creams. As a result, they intensely hydrate and smooth the delicate and thin skin around the eyes, giving it elasticity. They also reduce the visibility of fine lines and wrinkles in the eye area.

Like most face creams, anti-wrinkle creams can be intended for daytime or nighttime skincare. They are applied with gentle circular and tapping motions to the eye area.

Read more about anti-wrinkle creams on our blog.

Argan Oil

Argan oil is extremely popular in cosmetics because of its powerful hydrating and regenerating properties. It is used for skincare, haircare, and nail care. Due to its beneficial effects, argan oil is known as the "liquid gold" from Morocco. It has antioxidant properties and is rich in vitamins and unsaturated omega 3 and 9 fatty acids.

Pure, 100% cold-pressed argan oil can be found on the market, which can be used undiluted by directly applying it to the face, body, or hair. It is more commonly found as a key ingredient in numerous cosmetic products.

Learn how to use argan oil for hair on our blog.

Azelaic Acid

Azelaic acid, also known as azelainic acid, is used in cosmetic and dermatological treatments for acne-prone skin, inflammation, and redness. Its most well-known properties are its antioxidant and antibacterial effects, making it highly effective in combating pimples, as well as scars and hypoallergenic patches on the skin. It is derived from grains, primarily barley, wheat, and rye, and is also produced by bacteria and fungi naturally present on our skin. For answers to questions regarding azelaic acid, please refer to the blog.


Bakuchiol is known in the cosmetic world as a plant-based substitute for retinol, which is why its popularity is increasingly growing, not only among vegan cosmetics lovers. It has proven to be extremely effective in so-called anti-age treatments, as it stimulates the production of collagen and elastin, which contributes to the reduced visibility of wrinkles and skin smoothing. In addition, bakuchiol, just like retinol, affects the alleviation of acne, as it has anti-inflammatory and antibacterial properties. It also acts on the alleviation of hyperpigmentation spots.

Given that it is obtained naturally, from the leaves and seeds of the Asian plant babchi, this ingredient does not cause irritation, stinging, and redness, so it is suitable for people who have sensitive skin. Also, this ingredient is not photosensitive, so it can be used for both day and night care.

Read on our blog about all the benefits of using cosmetics with bakuchiol and find out if you need to include this ingredient in your daily care rituals.


Baldness represents a complete or partial loss of hair and is most commonly present in men. This change can also occur in women due to certain diseases, hormonal disorders, high stress, and other factors. Hair loss is often associated with a loss of confidence for aesthetic reasons, which is a completely wrong attitude.

Beauty Blender

Beauty blender is a cosmetic sponge used for applying and blending liquid and creamy makeup products (foundation, blush, highlighter etc). It enables fast, easy and even application of the product. It is usually shaped like egg, but there are different shapes and sizes of beauty blender. Wide, round part of the sponge is used for all over face application. Narrow or pointy part of the sponge is used for hard to reach areas (around eyes, nose, mouth). Small beauty blenders are used for concealer application around eyes.

Before using beauty blender it is necessary to dampen it, squeezing out excess water. Cleaning beauty blender after every use is important in order to prevent the buildup of makeup residue and bacteria.


Biotin is a key ingredient for strengthening and promoting hair growth, and you will find it in many shampoos and hair loss treatments. It is a type of B vitamin that is essential for improving overall health as well as the appearance of hair, skin, and nails. It can be naturally obtained through foods rich in vitamin B7 (biotin), such as fish, chicken, nuts, fruits, and vegetables.

Brazilian Waxing

Brazilian waxing is a term that refers to the removal of unwanted hairs in the intimate area. This treatment is extremely popular in beauty salons and is practiced by both women and men. Cold and hot waxes, as well as sugaring paste, can be used for this technique.


Caffeine is an alkaloid that is naturally found in coffee beans, cocoa and tea leaves. It has been used for medicinal purposes since ancient times, and today it can be found in various medicines, mainly analgesics, then in energy and other drinks, chocolates and desserts, as well as in cosmetic products. Caffeine is known for its stimulative and diuretic properties. It has a positive effect on the skin, hair and cellulite. It has the ability to improve microcirculation in the skin, thereby contributing to better skin and hair quality. If it is found in cosmetic products intended for eye area care, it improves blood flow in the skin and leads to a reduction in puffiness of the eye bags, as well as a reduction in dark circles around the eyes. It diminishes skin damages caused by UV rays. Caffeine has a stimulating effect on hair growth, and it can also help prevent hair loss. Caffeine acts on hair follicles so that the growth phase is extended and leads to stronger, denser, and healthier hair.

Castor Oil

Castor oil is a vegetable oil derived from castor beans. It can be a clear or pale yellow dense liquid. Because of its hydration properties it is widely used in cosmetics. Castor oil contains fatty acids which help the skin to retain its moisture, making it soft and hydrated. If used regulary, castor oil can reduce the visibility and appearance of fine lines and wrinkles. Castor oil strengthens the nails, reducing the possibility of them breaking, and nourishes nail cuticle. It hydrates lashes and brows, making the hair flexible. Castor oil can be often found in shampoos, conditioners and other hair treatments. It is known that castor oil hydrates the scalp, strengthens the hair and stimulates hair growth. You can read more about using castor oil for haircare in our blog What problems does castor oil for hair solve.


Cellulite appears as a lumpy, purcked and dimple skin, oftenly refered as "orange peel". It is an estetic problem that mostly affects women. It forms when toxins and fat pile up under the skin. Cellulite can appear regardless of age or weigh and it can affect both men and women. Cellulite is often caused by poor diet, lack of exercise, not drinking enough water, smoking, hormonal changes, stress, poor circulation. Treating cellulite is very demanding and most commonly used treatments are: massages, laser therapy, anti-cellulite creams and gels, exercising, healthy diet.


Ceramides are a type of lipid (fat) that, along with other substances, make up the outer protective layer of our skin. They are the main "moisture guardians," keeping the skin hydrated and elastic, strengthening its barrier, and making it resistant to external influences. As we age, the level of ceramides in the skin decreases, leading to a compromised barrier. As a result, the skin weakens, becomes thinner and drier, and wrinkles appear. Skin lacking ceramides is dry, flaky, itchy, stinging, and tight, and is prone to irritation and damage. The deficiency of natural ceramides can be compensated for by proper nutrition and the use of suitable moisturizing creams, lotions, and serums.

Ceramides are a common ingredient in cosmetic products for facial and body care, promoting hydration and maintaining an optimal level of moisture by stimulating the synthesis of natural ceramides in skin cells. In this way, they make the skin smooth and reduce the visibility of fine lines and wrinkles. Ceramides are non-comedogenic, do not clog pores, and are suitable for all skin types.

Coconut Oil

Coconut oil, in addition to being used in nutrition, is very often used in cosmetics. It has strong antioxidant and antibacterial properties, as it contains lauric acid in large quantities. It is also rich in other nutritious ingredients, which have positive effects on the health and appearance of skin and hair. Its moisturizing role is the most famous, but coconut oil provides much more than hydration.

Coenzyme Q10

Coenzyme Q10 is very important in skincare and is a useful ingredient that can be found in creams, lotions, serums and other cosmetic products. Coenzyme Q10 is an antixidant that helps to protect cells from damage caused by free radicals. It keeps the skin hydrated which reduces the appearance of fine lines and wrinkles. It helps renew cells and supports the production of collagen.


Collagen is one of the main proteins in our body and is found in the composition of skin, hair, bones, nails. It is very important for health, and especially affects the beautiful, radiant and smooth appearance of the skin. During life, the level of collagen in the body decreases, so it needs to be replenished. Although the best-known collagen is of animal origin, vegan collagen is increasingly appearing in cosmetic products, so today everyone can find suitable creams, serums and other preparations for themselves.


Cruelty-free is a label and symbol that is often found on the packaging of cosmetic and makeup products. It is usually accompanied by an icon in the shape of a rabbit. In literal translation from English, it means "without cruelty".

This symbol confirms that the product has not been tested on animals.


Depilation is a professional treatment for removing unwanted hairs from the skin of the face and body. Various products are used for this purpose, which determines the technique of work. Among the most popular types are:

  • wax depilation and
  • sugar paste depilation.

Given that during depilation, hairs are plucked from the root, this technique is not completely painless. For the same reason, the effect of depilation lasts much longer than the effect of shaving. After depilation, the skin remains smooth and hairless for several weeks.


Dermaroller is a special cosmetic tool, intended for professional treatments of the face and body and for use exclusively on one person. This small tool has a roller covered with metal needles, achieving an effect similar to mesotherapy treatment. Although dermaroller treatments are less invasive, they provide very effective results in terms of skin health and appearance: they smooth the skin, reduce pores and visibility of wrinkles, even out texture and complexion. By pulling the roller over the skin, with light pressure, micro-injuries are created that stimulate the natural processes of skin cell regeneration and collagen production. At the same time, this improves circulation and enhances the absorption of nutritious ingredients from cosmetic products.

Depending on the size of the needles, the dermaroller can be used for different purposes. Shorter needles, 0.25-0.5 mm in length, are intended for facial treatments, while longer ones are suitable for body treatments (reducing the visibility of stretch marks, cellulite, etc.)

Dermatologically Tested

Dermatologically tested - this label is found on many cosmetic preparations and personal hygiene products. It represents confirmation that the product has been approved by dermatologists, i.e., medical skin experts, and is safe to use.

All products bearing this label have previously been tested on humans (voluntary subjects) under strict dermatological supervision.


Dimethicone belongs to the group of silicone polymers and is one of the most commonly represented silicones in cosmetic products. Many of these products we use daily: face and hand creams, sunscreens, shampoos, hair conditioners, etc.

Dimethicone is responsible for a silky-velvet texture, as it leaves a thin and smooth colourless layer (film) on the skin or hair. This layer also creates a protective barrier (without the sensation of heaviness) and in this way helps the skin or hair to retain softness, optimal moisture level and a hydrated look. Thanks to its smoothing ability, dimethicone is a common ingredient in makeup primers, anti-wrinkle creams, and other products that are intended for filling pores, fine lines, and evening out the texture of facial skin.


Elastin is a protein that gives elasticity and firmness to skin. Human body naturally contains elastin and its concentration gradually decreases after the age of twenty. Factors such as poor diet, lack of physical activity, excessive sun exposure, smoking and others can also contribute to the loss of elastin. A lack of elastin can lead to the appearance of fine lines and wrinkles, less flexible skin, and increased skin sensitivity to UV rays. Vitamins C and E are important for preserving elastin. Additionally, cosmetic products containing hyaluronic acid, retinol and peptides can stimulate elastin production in the skin.


Enzymes are proteins that act as biological catalysts, i.e., they affect the rate of a chemical reaction. They are represented in numerous skin care preparations. They contribute to the removal of dead cells by helping to break down keratin from the surface layer of the skin. This procedure accelerates the process of skin regeneration. After treatment, the skin is smooth, gentle, and radiant. They significantly affect the reduction of skin depigmentation, giving a fresh and even complexion. A great advantage of using enzymes is that they are completely safe for all skin types, even the most sensitive ones. They give results in a short period of time, without signs of any irritation. They are mostly of neutral pH value, so they do not disturb the pH value of the surface layer of the skin.


Epilation is a painless method of long-term hair removal from the face and body. During epilation, the entire hair is removed, along with the root, achieving permanent results and reducing the possibility of ingrown hairs. Given that all the hairs on our face and body do not grow evenly and simultaneously, several consecutive epilation treatments are needed for a complete permanent effect.

Eyebrow Lamination

Eyebrow lamination is a popular technique for correcting the shape and colour of natural eyebrows using special lotions and setting products. It is a completely painless treatment that achieves a more effective and pronounced look of the eyebrows, by combing and placing the hairs in the desired direction (usually upwards). In this way, thin, uneven and sparse eyebrows get a fuller and denser look. Such shaped eyebrows remain fixed for several weeks, saving time in daily makeup and beautification rituals.

Eyebrow Tinting

Eyebrow tinting is a popular technique for dyeing hairs, achieving a more intense colour and a more pronounced, fuller look of the eyebrows. Special eyebrow dyes and colour developer (hydrogen 3%) are used for this purpose, and the procedure itself lasts about 10 minutes. The effect and durability of the colour lasts several weeks, which depends on the quality of the products used and eyebrow care after the treatment.

Eyelash Curler

An eyelash curler is a small tool used for lifting and curling of eyelashes, to further emphasize the eyes. In this way, thin and short eyelashes get a nicer look and appear longer and denser. An eyelash curler is usually used before applying mascara.

Face Serum

A face serum is a specific cosmetic product used for intensive and targeted skin care treatments. It has a liquid form and is usually packaged in a glass bottle with a pipette, which facilitates the application and use of the product. Serums are enriched with a higher concentration of nutritious and hydrating ingredients, compared to creams, so they are therefore more efficient in care treatments and the desired results are visible faster. They are applied in small quantities, just 3-4 drops of serum are enough for the whole face. As a rule, they are used in the morning and/or evening and applied to clean skin of the face and neck and gently tapped in with fingers.

Face Tonic

A face tonic is used for cleansing, toning, and hydrating the skin. As a rule, it is applied after removing makeup, cleansing and washing the face, in order to remove residues of impurities. It softens and slightly hydrates the skin, establishing its natural pH level. The tonic is not rinsed off the face, and after its application, it is necessary to use a moisturizing cream.

Fragrance-free (Parfume-free)

Fragrance-free (Parfume-free) - a label and/or symbol on cosmetic products indicates that the product does not contain perfumes and artificially added fragrances. This is very important information for individuals with sensitive skin prone to allergies and irritations that can be caused by perfumes and artificial fragrances.

Products labeled "fragrance-free" may not necessarily be odorless, i.e. they may contain ingredients that naturally have a distinct scent (e.g. coconut oil).

Fruit Acids

Fruit acids is a popular term for a group of AHA acids that are used for cosmetic purposes. This term indicates the origin of the acids, as most of these ingredients are obtained from fruit. For more about these acids, please read the description of the term AHA acids.


Ginger is extremely valuable for overall health and immune system strengthening, as well as for a better-looking skin. Ginger root is rich in gingerol - a bioactive compound that has strong anti-inflammatory and antioxidant properties. Because of this, it is effective in treatments against pimples, inflammations, redness, swelling, dark circles, and wrinkles.

Ginger root contains a high concentration of vitamins A, B, and C, as well as valuable minerals (potassium, sodium, magnesium). Due to its antioxidant properties, it is used for detoxification of the whole organism (as a spice and addition to meals, tea, or drink), but also in dermatological and cosmetic purposes - for cleaning skin cells from toxins. It is used for masks, scrubs, creams, and lotions. It effectively removes surface bacteria and helps in drying and neutralizing pimples, and it has also proven good in treatments for alleviating spots and hyperpigmentation, due to its ability to even out the complexion. It accelerates metabolic processes, stimulates circulation and collagen production, thus renewing the skin and restoring its elasticity. That is why ginger is also used for anti-cellulite and anti-aging treatments.


Ginseng is a plant that grows in the area of Eastern and Central Asia. Its root is medicinal and has been used for centuries in traditional Eastern medicine. It has been proven to have positive effects in cosmetic treatments. In addition to acting as an antioxidant, it stimulates circulation, cell regeneration and collagen production. It can most often be found as an active ingredient in Korean cosmetic products. It restores freshness, elasticity, and radiance to the skin.


Glycerin is a common ingredient in skin and hair care products, and its primary role is to hydrate and protect the skin from negative influences from the external environment. It has the ability to bind and retain moisture within cells, making it especially suitable for the care of dry, cracked, dehydrated skin and skin prone to flaking.

Glycolic Acid

Glycolic acid (or hydroxyacetic) is the smallest AHA acid. It is a colourless, odourless, and hygroscopic crystal substance highly soluble in water. It is used in various skin care products and is obtained from plants and other natural sources such as fruit, sugar cane, and milk. A great advantage of this acid is that it has the smallest molecule size of all other AHA acids, which means that the skin absorbs it very easily. It is contained in all types of cosmetic products such as facial cleansers, tonics, or scrubs and is most often used as a chemical scrub, thus stimulating cell renewal. It increases the production of collagen and hyaluronic acid, thereby reducing the appearance of fine lines and wrinkles on the face. Products that lighten the skin and even out the complexion contain glycolic acid as the main ingredient. It is most effective when used on normal, combination and oily skin.

Gotu Kola

Gotu Kola belongs to the parsley family, it grows in Asia, South Africa and Australia. It is also called tiger grass. It has been used for skin care for centuries and is widely available in cosmetic products. It is rich in ingredients that suit all skin types. It acts on tissue regeneration, heals wounds and reduces skin inflammation. This makes it popular among those suffering from acne scars, rosacea, or psoriasis, and it is also used to prevent signs of aging. It is also called the "miraculous elixir of life" because it affects skin rejuvenation. It is rich in vitamins C, A, and B, as well as carotene, which together make the skin bright and youthful. It reduces the visibility of wrinkles and skin depigmentation whilst providing an adequate level of skin moisture. It restores vitality to dry, red and irritated skin. It is especially popular in Korea, and in recent years all over the world due to its antibacterial and antifungal effects. It is used in creams and serums for day and night care, and is also an integral part of skin cleansing preparations.

Hair Conditioner

Hair conditioner is used as a final step during hair washing, after using shampoo and mask. It is typically applied to clean, wet hair, along the entire length, avoiding the scalp, and left to act for a few minutes before rinsing. Conditioner is often mixed with a hair mask, although these products have different purposes. The mask is intended for deep hydration and protein nourishment of the hair, while the conditioner works in a completely different way. The primary role of the conditioner is to smooth the hair by closing the hair cuticle. This reduces tangling and hair breakage, making it easier to comb. Therefore, conditioner is an essential part of regular hair care and its use is recommended during every hair wash.

Hair Extensions

Hair extensions are used in hair extension treatments and can be made of natural or synthetic (artificial) hair. The highest quality hair for extensions is made of 100% natural hair and it is, quite justifiably, significantly more expensive. With natural hair for extensions, the most natural effect is achieved, and such extended hair can be further styled and much easier to maintain. Depending on the type of extension they are intended for, extensions can be on a weft, in strands (bundle), with clips, keratin, or self-adhesive tapes.


Henna is a common name for completely natural products used for dyeing hair, eyebrows, and drawing patterns on the body. The term itself comes from the name of a shrubby plant, whose leaves are first dried, then crushed and turned into a green powder, which is later used for cosmetic purposes. Henna is most commonly used for natural hair care and dyeing treatments, without damaging the hair.

To get different shades (black, red, brown...) it is usually mixed with other plants (e.g., with the powder of the indigo plant). Read all about henna for hair on the blog.


One of the favourite products of professional makeup artists is the highlighter, as it gives the face extra freshness and radiance, with a seductive dose of glamour. The highlighter is used, above all, for lightening and emphasizing the desired contours of the face with a sparkling shine. It can be in liquid, creamy, or powdery form. As a rule, it is applied at the end of the makeup process (on an already matted/set face), using a fan brush.

Hyaluronic Acid

Hyaluronic acid is a component of our body, but also many creams, serums, and lotions for skin care of the face and body. It is almost an indispensable ingredient in so-called anti-age cosmetic products, as it hydrates and rejuvenates the skin, making it elastic, firm, and radiant. In this way, it acts to reduce the visibility of wrinkles and fine lines.

Japanese Eyebrow Drawing

Japanese eyebrow drawing is a popular method of beautifying, i.e., tattooing eyebrows, which falls into the techniques of permanent makeup. Special machines and needles for tattooing are used for this method, as well as special pigments for permanent makeup. With Japanese drawing, a defined arch and shape of the eyebrows are achieved, asymmetries are corrected, and gaps that exist on natural eyebrows are filled. Unlike classic tattooing, this technique literally draws thin and short lines that resemble hairs, which is why a more natural look is achieved.

Kaolin Clay

Kaolin clay, also known as white clay or Chinese clay, primarily consists of the mineral kaolinite. It is most often white in colour, but it can also be coloured depending on the minerals with which it is enriched. It has a very gentle and smooth texture intended for normal, oily and combination skin. It nourishes and soothes, absorbs excess sebum, and prevents the appearance of acne. It has a neutral pH value, so it is suitable for sensitive skin care. It is rich in numerous trace elements such as zinc, magnesium, and silicon dioxide, which are of great importance in the care of all skin types. It has mild anti-inflammatory, antibacterial and medicinal benefits, which is why it can be used for acne and dry skin conditions, as well as for rashes and eczema. It can be found in many cosmetic products, toothpastes, shampoos and hair conditioners.

Korean Cosmetics

Korean cosmetics include a large group of products for face and body care, which are recognizable by their quality composition, simple application, and effective results. They have gained great popularity in the last few years, promoting specific rituals and care techniques of women from Korea. Among the most famous products of Korean cosmetics are sheet (paper) face masks.


The lily belongs to the same-named family, originating from Asia and North America, but can also be found in Europe. It is also called the "paradise flower" and has always been associated with perfection, tenderness and uncompromising love. Although it is mostly grown as an ornamental flower, it has a significant role in facial skin care. It has a special application in anti-age treatments, reduces the intensity of depigmentation, evens out the complexion and gives radiance. The skin is smoothed and revitalized. Lily oil is especially suitable for dry and sensitive skin, it intensively nourishes and hydrates. Lily extract is used for the production of natural cosmetics, therapeutic treatments and massage oils. It is an ideal ingredient for the production of natural perfumes.

Lily of the Valley

Lily of the Valley has been used in medicine since ancient times for the treatment of heart diseases. It regulates heart function, relieves cramps and has a beneficial effect on blood vessels. The whole plant, flowers, leaves and root are used for medicinal purposes. Lily of the Valley contains flavonoids, saponins, and cardenolides.

In addition to medical, it is a significant ingredient in cosmetic and perfume products. Lily of the Valley oil is extracted from bell-shaped flowers (by steam distillation). It is suitable for face and body skin care, maintains the level of moisture and helps in skin regeneration. It reduces the visibility of fine lines and wrinkles, evens out the complexion, and alleviates skin depigmentation. Lily of the Valley oil is used in body lotions, day and night creams, face masks, balms and hair masks. It is suitable for the treatment of burns and other types of wounds that can leave a scar. It is widely used in aromatherapy.

Lip Balm

Lip balm is a skincare product. It is used for moisturizing, protecting and soothing lips. Some lip balms contain SPF in order to protect the lips from harmful UV rays. Lip balms are suitable for everyday use and can be found in different forms. Lip balm in the form of stick is most commonly used. Lip balms can be in a small jar, their texture is creamy and they can be applied using a finger or applicator. Lip balm in a tube allows to squeeze out the desired amount of product that is going to be applied.

Lip Liner

Lip liner is a makeup product. It is used for outlining and defining lip line or contouring lips. It can be used alone or in combination with a lipstick or a lip gloss. Lip liners come in various colors, have different textures (dry, creamy) and finish. Matte lip liners are usually long lasting and prevent lipstick from bleeding. Glossy lip liners give dimension to lips and make them look fuller. Transparent lip liners have a subtle color or no color at all. They create an invisible barrier around lips and prevent lipstick from bleeding.

Magnetic Eyelashes

Magnetic eyelashes are a special type of (false) strip eyelashes that contain small magnets to attach to natural eyelashes. They can be made from natural or synthetic hairs of various lengths. The magnets are extremely thin and light, they do not create a feeling of weight on the eyelids. They are evenly distributed along the length of the strip, in order to better merge the false eyelashes with the natural ones. See how to apply magnetic eyelashes yourself on our blog.

Makeup Fixing Spray

Makeup fixing spray is a cosmetic product used as the final step in makeup. It enables better and longer-lasting makeup durability without smudging. The most popular are liquid setting products in the form of a spray, as they are easy to apply. After the makeup process is completed, it is necessary to apply the setting spray, from about 15 cm away from the face.


A manicure is a complete treatment of care and beautification of nails and hands, which is practiced in beauty salons. The term itself originally comes from the Latin words manus (hand) and cura (care), which is translated as hand care. This technique involves shortening and shaping the nails, tidying up the cuticles, and massaging the hands


Mascara is one of the best-selling and most advertised makeup products on the global market. There is hardly a woman who has not bought a mascara at least once in her life. It is a product of creamy-liquid form, most often black, which comes in a small bottle with a brush for easy application to the eyelashes.

Mascara is applied to the upper and lower eyelashes to further emphasize the eyes. Thanks to this product, eyelashes get a more intense colour, greater volume, and a denser, fuller look. They also appear longer. The effect itself depends on the shape and density of the brush, but also on the durability, intensity, and water resistance of the colour. In line with current makeup trends, in addition to classic black mascara, mascaras in effective colours, such as blue, purple, and pink, are very popular.

Micellar Water

Micellar water belongs to the group of popular cosmetic products for removing makeup and gentle cleansing of the skin face. These products contain micro-molecules of solvents, called micelles, that attract impurities and oils and thus clean the skin. In addition, micellar water is enriched with hydrating ingredients, which is why it does not dry out the skin.

For more details about micellar water, please read on our blog.

Murumuru Butter

Murumuru butter is a completely natural ingredient that is increasingly used for cosmetic purposes. It is obtained by processing the seeds of the murumuru palm, which grows in tropical forests in the Amazon. Murumuru butter has a yellowish colour and an almost neutral smell. t is rich in omega fatty acids and vitamins, which is why it has extremely large hydrating properties. It penetrates deeply into the structure of the skin and hair, preventing their drying and cracking. It strengthens the skin barrier, protecting it from harmful external influences and loss of moisture. It smooths, hydrates, and soothes "unruly" hair and restores its shine.

For all information about murumuru butter, please read on our blog.


Niacinamide (vitamin B3) is one of the most popular ingredients in serums and face creams. It has the ability to smooth and hydrate the skin and even out the complexion. It is particularly suitable for the care of oily and combination skin, it does not clog pores and does not leave a greasy layer. It is soluble in water, so most cosmetic products with niacinamide have a water, not oil base.

Read why niacinamide is inevitable in skin care and discover all the benefits of this ingredient.

Olive Oil

Olive is a plant that mainly grows in Mediterranean regions. From it, an extremely nutritious oil rich in unsaturated fatty acids is obtained. The oil is excellent for the skin, but also for the whole organism when ingested through nutrition. On the skin, it creates a gentle, soft film that protects the skin from external influences. It contains vitamins E, D, A, and K, and is famous for its positive effect when well rubbed into the skin surface. Vitamin A makes the skin elastic, directly affects its tone and firmness, while vitamin D prevents skin aging. Vitamin E is an important antioxidant, which contributes to skin moisture and regeneration. Vitamin K makes a direct contribution to skin hydration and helps fight the first signs of aging. Polyphenols also dominate the composition of this oil, showing an anti-inflammatory effect. It soothes infections and irritations on the facial skin. It is suitable for all skin types.


Panthenol is known as provitamin of B5. Becase of its numerous benefits, it is often used in skincare and haircare. Panthenol regenerates the skin and makes it elastic and smooth. It has soothing and calming effects and anti-inflamatory properties. It is suitable for all skin types, including sensitive skin. Panthenol retains water, which makes him ideal for hydration. Becase of its moisturizing properties it reduces the possibility of hair and nail breakage, it nourishes the scalp, improves hair texture and adds shine.

Purple Shampoo

Purple shampoo is a specific type of shampoo for hair, intended exclusively for washing blonde, dyed hair. It is also known by the name anti-yellow, which depicts its primary purpose - neutralizing unwanted yellow tones on blonde hair. The term purple shampoo comes from its colour, as it is enriched with purple pigment that acts on yellow and orange tones by lightening and softening them, giving the hair a "cool", grayish glow. Read all about purple shampoo on the blog.


Retinol is an increasingly popular cosmetic product, which is extremely valuable for treatments of mature skin. It has pronounced hydrating properties, reduces the visibility of wrinkles and hyperpigmentation, smooths the skin, and renews its cells. Discover why retinol is the king of anti-aging cosmetics.

Rose Water

Rose water has been one of the most popular cosmetic products for years and is a common ingredient in many facial cleansing and care preparations. It is obtained by distilling the flowers of a special type of roses, and the highest quality and most appreciated is that obtained from the Damask rose. Rose water has toning and hydrating properties, does not cause irritation, and helps establish the natural pH balance of the skin.

Russian Volume

The Russian Volume is a technique of silk eyelash extension, which achieves a denser appearance of natural eyelashes. This technique uses 2D, 3D, 4D, 5D, and 6D eyelashes, which are joined at the root with the natural ones, thereby achieving 3-4 times greater density.

Shea Butter

Shea butter is an integral part of many skin and hair care preparations. This completely natural ingredient is rich in vitamins A, E, and F, as well as oleic, stearic, and linoleic acid, which is why it has the ability to deeply hydrate and renew skin cells. Although it is used as an additive or main ingredient in cosmetic products, the most valuable is unrefined (raw), 100% natural shea butter, which can be used alone or in combination with other skin and hair care ingredients.

The process of producing shea butter is part of the tradition of Western African countries, where it originates. This precious cosmetic ingredient, with an intense smell, is created by manual processing of the fruits of the karite plant. The largest producers of shea butter are Senegal and Ghana.

Discover on our blog why shea butter is a superfood for skin and hair.

Snail Slime

Snail slime is increasingly seen as one of the main ingredients in skin care products. It is rich in nutrients (proteins, vitamins, and minerals), which provide the skin with a healthy, hydrated, and radiant appearance. It has the ability to regenerate damaged skin cells, alleviate inflammatory processes, even out the complexion, increase skin elasticity, and smooth its texture. Snail slime has gained a great popularity in the beauty world thanks to Korean cosmetics and can often be found in emulsions, serums, sheet masks, and other products from this range. Whether snail slime is really effective for skin care, read on our blog.


SPF is an abbreviation for the English term Sun Protection Factor, which represents the degree of skin protection from the sun's UV rays. This abbreviation is found on creams, lotions, and other products intended for sunbathing, or for protecting the skin of the face and body from burns and other unwanted occurrences during sunbathing. Along with the SPF label, there are also numbers (from 5 to 100), which symbolize the level of protection. In fact, these numbers tell us how many times longer we can sunbathe, without skin damage, after properly applying cream with SPF, compared to sunbathing time without using protective creams.


Strobing is a popular makeup technique, that involves highlighting (illuminating) certain parts of face in order to achieve a natural, bright and healthy look. Unlike contouring, strobing doesn't involve using dark shades for contouring. Depending on the shape of the face, highlighter (illuminator) is usually applied to the top of the cheekbones, the bridge of the nose, the inner corner of the eye, the cupid's bow, and the brow bone. Depending on personal taste or occasion, a subtle and natural glow can be created using strobing tehcnique, as well as, more intense highlight for special events or evening makeup looks.

St. John's Wort Oil

St. John's Wort is a shrubby plant that has bright, yellow flowers. It originates from Europe and can be found in Western Asia and North Africa, too. It is known for its many medicinal properties, and is an integral part of many cosmetic products. St. John's Wort is rich in powerful flavonoids that protect and soothe the skin. It also contains hyperforin, which, thanks to its antibacterial properties, acts in the treatment of infected wounds and inflammatory skin diseases. It is found in massage oils and has a relaxing and soothing effect. It contains hypericin, flavonoids, phenolic acids, tannins and essential oils. It nourishes sensitive, dry and cracked skin. It acts moisturizing and soothing on facial skin. St. John's Wort oil is an excellent choice for treating sensitive skin prone to allergies, irritations, and redness. It alleviates the appearance of wrinkles and fine lines in dry facial skin.

Tea Tree

Tea tree is a very popular shrub that grows in Australia, and its leaves have medicinal powers. In addition to being used for making teas, essential oils, and bandaging wounds, it is very valuable as an ingredient in skin care products. Popular tea tree oil is especially recommended for people who have oily skin. For all the benefits of tea tree oil and how it is used in cosmetics, read on the blog. 

Vegan Formula (Vegan Friendly)

The Vegan Formula (Vegan Friendly) is an increasingly common label that you can see on numerous products, including cosmetics and makeup. The term itself indicates the composition of the product, that is, it confirms that the product and its components do not contain ingredients of animal origin.

Vitamin C

Extremely valuable for health and beauty, vitamin C offers many benefits in care treatments. It is a common ingredient in many cosmetic products, and its most famous application is in treatments for skin lightening and reducing the visibility of hyperpigmentation spots.

Vitamin E

Vitamin E is one of the most important vitamins for skin. It strengthens the skin barrier and helps the skin to retain moisture. It makes the skin smooth and hydrated. Vitamin E can be found in creams, lotions and other cosmetic products. It helps to neutralize free radicals and reduces the visibility of scars. Vitamin E contributes to healthier hair growth, because it hydrates the scalp and improves blood circulation. It can be used after sun exposure, because it supportes skin repair and reduces skin inflamation.