Big Spring Sale – Discount on the Entire Range

The Big Spring Sale is starting soon, giving you the chance to save 20% across our entire beauty range. This is a unique opportunity to stock up on your cosmetic favourites, as well as discover brand-new products for care, makeup and salons. The sale runs from 8th to 10th May.

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How to Know Which Eyeshadow Palette Is Right for You

Eyeshadow palettes have evolved alongside trends, reflecting the uniqueness of every era. They are among the most exciting beauty products, allowing us to express our personal style, mood and the aesthetic we love.

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Retinol: Your Go-To Ingredient for Smooth, Even, Healthy-Looking Skin

Retinol has worked hard to maintain its excellent reputation in the skincare world. Powerful, yet still approachable for beginners, it offers numerous benefits and opens the door to healthy skin longevity habits.

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Berry Nails: The Trending Manicure Inspiration for 2026

Judging by nail technicians, Instagram feeds and TikTok trends, berry shades are set to make a major comeback this spring. This year, we’ll be wearing ripe raspberry, blackberry and blueberry tones with a fresh twist.

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Meet Squalane -The Ingredient Your Skin Recognises at First Touch

The reason behind squalane’s popularity lies in the fact that it solves one of skincare’s biggest challenges: how to deeply hydrate the skin without weighing it down? Due to its lightweight texture, it leaves the skin silky soft.

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Birthday Gifts That Blend Warmth with a Personal Touch

A gift is a lovely way to show someone dear to you that their day is truly special. It can be something they will use every day, a small ritual to help them slow down, or even a little thing that makes them smile at just the right moment.

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How Setting Powder Helps Create the Cloud Skin Look

In recent seasons, the beauty world’s been dominated by the so-called glass skin trend – a look that celebrates a high-shine complexion. Still, while we were enjoying the dewy effect, many were searching for something that looked just a touch more natural.

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International Women’s Day Sale at Alexandar Cosmetics

Each year on 8 March, we celebrate the incredible women in our lives – mothers, sisters, daughters, friends and colleagues. To mark the occasion, enjoy our special International Women’s Day sale across the entire range, available online and in store.

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How the LED Face Mask Became a Skincare Favourite

Trends come and go, and skincare routines swing between complex and minimalist, yet one innovative product continues to capture our attention – the LED face mask. Beyond its eye-catching design, it offers something many skincare products often cannot.

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