Alexandar Cosmetics Blog

Heiniger Workshop: Inspiration, Expertise and Fresh Ideas

The beginning of the week at the Alexandar Cosmetics Education Centre was dedicated to a Heiniger workshop. The event showcased what happens when a passion for hairdressing comes together with Swiss quality.

How to Choose the Right Round Brush for Your Desired Hairstyle

Perfectly blow-dried hair often seems effortless when you leave the salon, yet recreating the same result at home can be surprisingly challenging. Sometimes it lacks volume, and sometimes it doesn’t feel smooth enough.

Hair Removal Wax: The Secret to Soft, Smooth Skin

Although summer hasn’t officially arrived yet, preparations for the sunny season are already well underway. Weekends by the water, holiday planning and beauty routines are gradually taking on a summer rhythm. Preparing your skin is one of the essential steps.

Cherry Blossom Makeup – The Trend That Defined This Spring

If you’ve been scrolling through social media over the past few weeks, you can hardly have missed the Cherry Blossom makeup trend. It has defined this spring, bringing soft baby-pink tones and a natural glow back into focus.

Big Spring Sale – Discount on the Entire Range

The Big Spring Sale is starting soon, giving you the chance to save 20% across our entire beauty range. This is a unique opportunity to stock up on your cosmetic favourites, as well as discover brand-new products for care, makeup and salons. The sale runs from 8th to 10th May.

How to Know Which Eyeshadow Palette Is Right for You

Eyeshadow palettes have evolved alongside trends, reflecting the uniqueness of every era. They are among the most exciting beauty products, allowing us to express our personal style, mood and the aesthetic we love.

Retinol: Your Go-To Ingredient for Smooth, Even, Healthy-Looking Skin

Retinol has worked hard to maintain its excellent reputation in the skincare world. Powerful, yet still approachable for beginners, it offers numerous benefits and opens the door to healthy skin longevity habits.

Berry Nails: The Trending Manicure Inspiration for 2026

Judging by nail technicians, Instagram feeds and TikTok trends, berry shades are set to make a major comeback this spring. This year, we’ll be wearing ripe raspberry, blackberry and blueberry tones with a fresh twist.

Meet Squalane -The Ingredient Your Skin Recognises at First Touch

The reason behind squalane’s popularity lies in the fact that it solves one of skincare’s biggest challenges: how to deeply hydrate the skin without weighing it down? Due to its lightweight texture, it leaves the skin silky soft.

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