The creators of the IKOO brand are constantly challenging themselves to create products with surprisingly effective results. The word "boring" does not exist in their vocabulary, which can be seen in their packaging design. Innovations in product design do not only refer to the design and shape, but also the ingredients used in the production process.

IKOO takes care of you and your hair. All products meet high-quality standards, are ergonomically designed, and are not harmful to humans and animals. All ingredients and raw materials are of high quality and completely safe to use. This approach to creating products means that they are not harmful to humans and animals (including insects), which is also the philosophy (FREElosophy) of this brand.

No product and its ingredients have been tested on animals and contain the Cruelty-Free label, approved by the PETA organization.