Full, thick and clearly defined brows with a natural look – if that’s what you’re after, brow lamination is a treatment you need to try. The “fluffy brows” trend first took off on social media before quietly sneaking its way into beauty salons and homes everywhere. It’s been ruling the world’s fashion runways for some time now and is loved by influencers as well as music, film and TV stars alike. Curious how this popular brow-enhancing method works and who it’s best suited for? Read on to find out.

What Is Brow Lamination
This innovative, painless technique enhances your eyebrows and your entire face without any invasive procedures. It makes every single hair clearly defined, giving your brows a fuller and more striking appearance.
Thanks to this treatment, even thin, sparse eyebrows gain a fuller, more defined and precisely shaped look. Special products are used in the process – such as adhesive and acid-based lotions, along with the right tools, including brushes, foils and cotton pads.
You can find all the products needed for this technique in the BLUSH kit for lash lift and brow lamination. This versatile kit is extremely popular among beauticians and professionals alike. It’s easy to use, delivers reliable results and can also be applied for lash lifting.
Simply put, during the treatment, the brow hairs are combed in the desired direction – usually upwards – using lifting solutions and brow brushes, and then fixed in place. This gives natural brows a fuller, thicker appearance. The final result resembles the effect achieved with Japanese eyebrow embroidery, but looks much more natural (and is completely painless). The entire procedure takes about 30 to 45 minutes, depending on the density of your natural brows and the skill of the technician performing the treatment.
After brow lamination, try to avoid getting the skin and hairs in that area wet for the next 24 hours. It’s also best to skip makeup and certain skincare products during this time (like retinol creams).

How Long Does the Effect Last
Brow lamination is a temporary method, meaning the effects are not permanent like with permanent makeup. Typically, the results of fuller and well-defined brows last for about four weeks. However, this period can be shorter or longer depending on various factors.
The duration of the results depends on several factors:
- how well each step of the lamination process is performed (including avoiding getting the brows wet for 24 hours after the treatment);
- the rate of hair growth on the eyebrows;
- the care and maintenance of the brows after the treatment (proper brushing and using suitable oils and other products).

Brow Lamination – Key Benefits
First of all, you’ll be on-trend. Ultra-thin brows were all the rage in the 1990s, but in recent years, the trend for wide, thick and fluffy brows has taken the world by storm. Besides being an extremely popular beauty technique embraced by nearly every global celebrity, brow lamination also offers several practical benefits.
This treatment can also help correct and conceal certain asymmetries on the face. For example, if you have fewer hairs on one eyebrow than the other, a properly done treatment will give you a flawless look.
Although the treatment may seem expensive at first (if done in a salon), brow lamination can actually save you both time and money. For the next month, you won’t need pencils, gels, pomades, soaps, brow mascaras, or similar products. Plus, you’ll always have perfectly shaped and defined brows, so you won’t spend extra time on makeup and grooming. With this treatment, you can forget about daily brow shaping, filling in gaps, drawing and redrawing your brows, or endlessly searching for the right pencil shade.
Is Brow Lamination Right for You
In most cases, there are no limitations when it comes to this treatment. Brow lifting can be used by almost anyone, regardless of the density, thickness, or colour of their natural brow hairs. If you’re wondering whether this treatment is right for you, pay attention to a few important details.
If you have eyebrow piercings, it’s recommended to remove them before the treatment. Also, avoid wearing them for several hours after the lamination process.
Should you have a permanent, traditional eyebrow tattoo, it’s a good idea to consult thoroughly with a specialist (such as a beautician) about the final look you want to achieve.
If you have extremely sensitive skin that’s prone to irritation, it’s best to consult with a beautician or dermatologist before undergoing the treatment.
In case you’re allergic to any of the ingredients used in brow lamination products, it’s safer to stick to traditional methods of shaping and filling in your brows.
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Photo: Instagram @westbarnco |
Who Can Do a Brow Lamination Treatment
Brow lamination is considered a professional beauty treatment and is typically performed in beauty salons. The price of the procedure may vary from one salon to another. So, if you’re interested in booking an appointment, it’s best to check with several salons in your area for details.
If, however, you’d like to master this skill yourself, you can enrol in the Lash & Brow Lift training course, regularly held at the Alexandar Cosmetics Educational Centre in Novi Sad. The course is open to all participants, regardless of their previous experience or knowledge in the field. It includes both theoretical and practical lessons, and each attendee receives a starter kit with all the materials needed for practice during and after the training.
How do you like this method of enhancing and shaping your brows? Share your thoughts with us!