The Y2K era refers to a fashion and beauty trend inspired by the styles and aesthetics of the late 1990s and early 2000s. The term comes from “Year 2000” (Y2K) and was originally associated with technology, but today it has become synonymous with the culture of that period in fashion, makeup and pop culture.
In cosmetics, the Y2K era is characterised by playful experimentation with colours, shine and effects, including metallic and iridescent eyeshadows, lip glosses, glittery highlighters and unusual nail polish shades. The trend also includes hairstyles featuring mini highlights, high ponytails, unique accessories and sparkling details.
Y2K aesthetics in makeup and skincare emphasise expressiveness and creativity, often combining nostalgic retro looks with modern techniques and formulations. The trend is popular because it offers a fun, visually striking style for anyone looking to add a touch of playfulness and originality to their everyday look.