Fluid is a term that refers to a lightweight, liquid formula. In texture, a fluid typically falls between a serum and a cream. It can be used for the face, body, or hair and is characterised by fast absorption and a non-greasy feel on the skin.
Fluids can be incorporated into skincare or makeup routines, depending on the product type. Facial fluids are usually applied after cleansing and toning, before a cream, or sometimes instead of a cream. There are also fluids with SPF, anti-ageing benefits, hydrating properties, or mattifying effects.
Fluids are also used in makeup, such as tinted fluids or illuminators. A tinted fluid combines skincare benefits with light coverage, offering a texture lighter than traditional foundation. It evens out the complexion and provides a natural glow without feeling heavy on the skin. Tinted fluids are applied as a base - using fingers, a brush, or a beauty blender, on clean, prepped skin and can replace foundation when a light, natural look is desired. Most tinted fluids contain hydrating ingredients and often SPF, making them convenient for everyday use.