Dewy look is a term used in makeup but is closely linked to skincare as well. In makeup routines, it involves the use of light, luminous foundations, liquid highlighters, creamy blushes and lip balms, avoiding matte products. In skincare, the focus is on deep hydration and a natural glow.
This style is associated with a fresh, healthy and natural-looking complexion. The goal is not to make the skin look heavily made-up, but rather nourished, deeply hydrated, and full of life. Dewy look often gives the impression of no-makeup makeup, even though products are carefully chosen to achieve this effect.
The dewy look became popular through K-beauty trends but has long since spread beyond Korea. It is seen in everyday makeup routines, fashion editorials, advertisements and social media, especially when aiming for a more natural appearance. It works well for normal, dry, or combination skin, but can be adapted for all skin types with the right products.