Are Coloured Mascaras the Next Big Must-Have

Coloured mascaras are gaining popularity, offering a range of vibrant shades that let every look be unique. Which colours are setting the new trends, or bringing old ones back to life? How can they make your eyes, makeup, or entire look stand out?

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Curly Hair – Step by Step to Healthy, Defined Curls

Curly hair has a personality of its own – sometimes perfectly obedient, and other times completely unpredictable. And that’s exactly its charm. No two curls are alike, which means there’s no one-size-fits-all routine. Still, there are some tricks that can help.

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The Big Autumn Sale Is Starting Soon

Three days of big discounts await you in our online store, as well as at Alexandar Cosmetics retail, wholesale, and distribution centres. The Big Autumn Sale starts on Friday, 10th October, and runs until Sunday, 12th October. Don’t miss out!

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Leave-in Hair Spray – Ten Product Recommendations

Leave-in hair spray is a small beauty trick that can make a significant difference to your hair care routine. Unlike traditional hair conditioners or masks, leave-in sprays stay on your hair and offer multiple benefits. Read on to discover more.

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October – International Breast Cancer Awareness Month

October is Breast Cancer Awareness Month. To join this global campaign, a portion of the proceeds from every online order placed between October 1 and 31 will be donated to the Institute of Oncology and Radiology of Serbia.

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How Cantu Shows the Importance of Responsible Care

American brand Cantu celebrates every curl that makes your hair authentic. Read on to discover why Cantu focuses on high-quality targeted ingredients and the products that can elevate your entire hair care routine.

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Babassu Oil – The Hidden Gem of Cosmetics

Although less well-known than coconut, burdock, or castor oil, babassu oil is incredibly valuable for skin and hair care. Native to sunny Brazil, it has been used for centuries as part of local tradition. Read on to discover how it can enhance your beauty routine.

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How to Use an Electric Nail File and What You Should Know About It

Once, everything you needed for well-groomed nails could fit into a small kit: a nail file, scissors, your favourite nail polish and a bit of patience. Today, with all the innovations in the beauty world, things are quite different.

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Lip Gloss Is Taking Over: Top Trends and Shades for Autumn 2025

Lip gloss in warm, earthy shades is taking the spotlight, bringing a glamour that is both soft and elegant. Discover which shades are dominating this season and how to incorporate them into your makeup.

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