STRAIGHTWEAR Purify Shampoo 100ml
Safely smoothes out curl and frizz by structuring the hair with a workable shield, resulting in gorgeously smooth hair without the damage to your hair or your health.
Formaldehyde-free smoothing formula that eliminates frizz and curl for up to four months while infusing hair with shine, control and beauty.
The groundbreaking StraightWear™ formula by Macadamia offers salon clients up to four months of unprecedented straightening with a tested and certified 100% formaldehyde-free formula. Click here for laboratory certification results.
Hair reverts to natural texture with no regrowth issues
Intensifies color with brilliant shine
Reduces styling time to minutes
Infuses touchable softness
Safeguards hair against heat damage, breakage and split ends
Use after chemical services with confidence
StraightWear Purify - 100ml
Clarifying agents formulated with a botanical blend of citrus extracts remove chlorine residue, buildup from styling products, and minerals left by hard water. Purify is essential to use prior to the StraightWear™ System because it properly prepares the hair for the service.
Purify Shampoo is also very beneficial to use prior to in-salon chemical services, deep cleansing treatments, and routinely as a weekly deep cleansing wash.